Future of Autos

Honda is a world leader when it comes to automotive innovation. Paving the way with new innovations in the field of electrical powered vehicles Honda is making a resurgence in this field.

While electric vehicles are nothing new and have been around almost since the day the automobile was born, however their ability to become a mainstay in the car market has been a long road due to many constraints such as range and affordability. Due to lack of marketing electric vehicles never really caught on and were overpowered by the gas engine vehicles.

However, more-so now than ever electric vehicles are making a push into a wider market based on the demand for cleaner cars, and the environmental pressures continually being put on auto manufacturers today. As our awareness of our cars effects on the planet became more well known, there began a resurgence in development in electric automobile technology. Honda had made many new advancements in battery technology, which was by far one of the major problems with electric vehicles. However despite tremendous breakthroughs in battery technology, range of electric powered vehicles was still limited, and as such demand for such vehicles continued to be limited.

Until recently very few automakers have made the push in marketing electric cars on a broader range. Honda is now pushing harder then ever in their marketing efforts for them and anticipates that by the year 2020 that 10% of all their car sales will be of electric cars. Their strategy is a smart one, with oil prices continuing to rise the desire for more fuel efficient autos also rise, and with these cars requiring no fuel, the attraction is growing.

A recent study was done in Japan in which consumers were asked what type of vehicle they would most likely consider buying for their next car, the study concluded that 9% of all respondents chose an electric vehicle for their next car purchase, and in the US the same study concluded that 8% of American’s would chose an EV for their next car. With the growing interest in cleaner burning, zero emission vehicles, manufacturers are starting to make the shift, to what will ultimately reduce carbon emissions drastically by 2050.

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